Benton Middle Magnet School

What They Are

Educational Public School

Problem

Benton Middle School was converting to Benton Middle Magnet School in September of 2011 to visual and performing arts. The program had been developing over a few years and was to become the Visual & Performing Arts Academy. The school needed to be recognized and explain what was transpiring to the community, school district and city—all for free.

Solution

We created the brand to the draw within the community. Through guidance and supplying a foundation for what is expected to launch a successful program, Benton Middle Magnet School is starting its second year due to the collaborative efforts of the school, the school district and PRDNA.

BRANDING CAMPAIGN

Print Collateral

letterhead

Signage

street banner