What They Are
Active Citizen of the City of La Mirada
Mary Jane McIntosh was running in a field of 16 candidates for La Mirada City Council. Although her name was familiar in Norwalk city departments, voters were not aware of all she had accomplished for the betterment of the city. Additionally, there was a candidate running with the same last name. Her goal was to change the city council out with new members to represent more of the community’s interests.
PRDNA created the brand that was recognizable with her name to be used throughout all campaign promotions. Through print collateral, signage, web design, social media, and media spots, McIntosh achieved her goal of having new council members replace existing, long-term members.
Letter of Introduction